Living room

Hello! I’m Sophie Robinson – an Interior stylist, designer and journalist

I’ve appeared as an expert presenter on the major network TV channels and judge the ‘The Great Interior Design Challenge’  on BBC2 .


I’m very excited to be part of the team on BBC2’s new interiors show, The Great Interior Design Challenge, soon to air it’s third series. My role is judge alongside  Daniel Hopwood, President of the British Institute of Interior Design, and together we’re given the task of judging Britain’s hottest amateur design talent.  I’ve previously featured as on-screen Interior Designer for ITV’s ‘60 Minute Makeover’  and Channel 5’s ‘Cowboy Builders’. For more information contact Arlington Enterprises


Speaking and hosting events is an area I particularly love. I relish the opportunity to get up close with my audience and speak with passion and expertise on my subject of interior design. I’m at ease hosting events, providing workshops or delivering a rich visual presentation on a particular topic. In this digital age I’m also very able at presenting videos and online web content. You can see a selection of videos on the Playlist section of my YouTube channel.

Interior Styling

As I work across a range of magazine titles the briefs I’m asked to fulfill can be fabulously varied, though my speciality is creating large room sets for decorating schemes. I also collaborate with commercial clients to produce stunning photography for websites, brochures and adverts. Each new project deserves my best. Boundless enthusiasm and a well trained eye helps me interpret any brief with creative flair, and work with you to draw up the concept. My contacts book is bulging with talent: press and PR, florists and prop houses, models, make-up agencies and, of course, the finest photographers in the business.


With years of experience in interior design and addressing peoples design dilemmas, I find it easy to talk about my subject! I’m regularly asked to give presentations on the latest interior design topics to live audiences and have been employed by companies such as B&Q and Crown Paints and magazines such as Ideal Home and House Beautiful. Together with Daniel Hopwood, president Elect of the BIID, we hold Masterclass courses on interior design which can be booked through our website SophieAndDaniel


Over my career as a freelance Interior Stylist I’ve worked for Britain’s top selling titles, including Ideal Home, House Beautiful, Homes and Gardens and Homes and Antiques. I’m keen to work on briefs that interpret the latest trends in interior design as that is my particular area of interest and expertise. With my experience working in-house I’m excellent at sourcing product from a wide range of retailers, from the high street to small independents.  I also write features on almost all aspects of interior design. Visit by blog for more of a flavour of the subjects I cover

Exhibitions and Events

I have great experience in this specialised area of design. For the past 9 years I produced room sets for The Ideal Home Show and have practical expertise in working to tight time frames within the specific protocols of exhibition halls. At ease with sponsors and celebrities alike, I manage both budget and client expectations. I understand the importance of creating the Wow! factor for visitors and my client list includes Madame Tussaud’s, Capital Radio, Ideal Homes Magazine and B&Q.

Living Room


  • BBC Good Homes
  • Homes and Antiques
  • Homes and Gardens
  • House Beautiful
  • Ideal Home
  • Inspired Living
  • Living Etc.


  • 2003
    cBBC Cheap at Twice the Price - BBC
  • 2003
    UK Food
  • 2006-2011
    ITV 60 Minute Makeover - ITV Studios
  • 2010
    Channel 5 Cowboy Builders - Ricochet
  • 2013- 2016
    BBC 2 The Great Interior Design Challenge - Studio Lambert


  • Ambi Pur
  • B&Q
  • Crown Paints
  • Decora Blind System
  • Dream genii
  • GP & J Baker
  • Harrods
  • House of Fraser
  • John Lewis
  • Laura Ashley
  • Marks & Spencer
  • Nescafé
  • Raft
  • Staybridge Hotels
  • UK Flooring Direct
  • Villa Nova
  • Wedgewood
  • Wilman Interiors
  • Wallpaper Direct

Exhibitions & Events

  • BBC Good Homes Show - 2001-2004
  • Ideal Home Show - 2003-2015
  • House Beautiful Road Show - 2005
  • Tatton Park Garden Show - 2005
  • Fashion Live - 2006-2007
  • Home Live - 2006-2007
  • The Self Build and Renovation Centre - 2007
  • 100% Design - 2014, 2015
  • Grand Designs Live - 2014-2015
  • Villa Nova at Focus - 2014
  • Amara Interior Blog Awards - 2015

“Sophie was a perfect MC for our Interior Blog Awards event; knowledgeable, fun and engaging! All of our guests were very impressed with her genuine enthusiasm and commitment to her field as well the interest and passion she showed for the interior blogging community!”

Karen Waddilove, Head of PR at Amara

“Sophie’s relationship with Decora, has spanned over the past 5 years, focusing on the growth and development of key brands. Through the creation of innovative and inspiring photography, Sophie’s styling has been instrumental in the development of The Fabric Box, Sunwood and Timberlux. Sophie’s creation of striking lifestyle photography has been pivotal in the development of each brand image and ultimately, the effective visual representation of the product range. This has constructed the unique brand ethos that we had sought to create.”

Russell Dickson, Sales Director, Decora Blind Systems

“Sophie’s outgoing personality together with her extensive knowledge of the Interiors industry combine to give her a friendly yet authorative presence on stage. Her creative ideas are inspirational. Feedback from her personal consultations about the home were extremely favourable”

Terry Race- Events and Sponsorship manager- House Beautiful

Sophie Robinson Interior blog awards

Amara Interior Blog awards


What an honour, invited to host an awards ceremony- what to wear! ( I picked up this little number from […]

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Sophie and Daniel GIDC

Grand Designs Live


I was delighted to be invited to speak at Grand Designs Live again this year with my TV chum Daniel […]

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sophie robinson and daniel hopwood GIDC

Second series of GIDC


The second series of The Great Interior Design Challenge is poised to hit your screens on the 28th October on […]

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Ideal Home nov cover

Ideal Home High Street Hero


I’m absolutely delighted to be featured as a high street hero in the November issue of Ideal Home magazine. Over […]

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Villa nova makela midcentury

Villa Nova at Focus14


I was delighted to be invited to do a Trend presentation for Villa Nova in the Romo showroom at Focus […]

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Ideal Home Show


This year I was invited to design 5 rooms sets for Ideal Home magazines stand at The Ideal Home Show. […]

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Sophie Robinson The Great Interior Design Challenge series 2

Series 2 looking for new designers


BBC2 are in the process of making a second series of The Great Interior Design Challenge. First things first we […]

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the Great Interior design challenge book

The Best selling Book


The Great Interior Design Challenge is the official tie-in book to the recent BBC 2 programme. It provides inspiration on […]

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Sophie and daniel masterclasses



Together with my co-judge on The Great Interior Design Challenge, Daniel Hopwood, we have devised a Masterclass in Interior design. The […]

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Obsessed with interior design from a young age, I constantly re-arranged the furniture in my doll’s house and had a big say in how my bedroom was decorated. I remember at 7 years old, pulling off a bold multi-coloured rainbow theme – not a lot has changed since!

After an Arts Foundation course I did a degree in 3D Design at Brighton.  I chose this Designer Maker’s course as it was wildly creative – and I loved the practical element. While fellow students focused on becoming fine jewelers or potters I headed for the plastic workshop making fiberglass and acrylic ‘furniture’ for my imaginary room sets.

After graduating, I set up a workshop at the renowned ‘Cockpit Arts’ in London but life as a product designer didn’t quite do it for me financially! Instead I became an Interior Stylist’s assistant and fell in love with the whole photo shoot process – creating stunning rooms to make wonderful pictures.

This led to a career at BBC Good Homes magazine, working with a team of talented stylists to produce the shopping pages and decorating features for this influential monthly interiors magazine. Since going freelance I’ve worked for many other high profile publications and some of the UK’s most successful furniture and furnishing companies, bringing interior schemes to life through style, design and photography.

Since marrying Tom who runs a building business in our hometown of Brighton, Ark Builders, we have restored and renovated many properties. Current favourites are our three, very originally designed, holiday lets. However we’re currently saving up for our own Grand Design. Aside from my career in interiors I’m a proud Mum and have a passion for time spent in the countryside, yoga and wellbeing.


Sophie Robinson